Wednesday, January 28, 2009

WidgetBucks Publishers Earning More with YieldSense Without Lifting a Finger

Dean Jutilla, Director of Marketing & Social Media

Chances are you're into online publishing and blogging to create content that interests you, and not necessarily because you're passionate about online advertising. But truth be told, you probably spend significant time on your advertising because, well, it's an income stream and there are bills to pay.

Well, we hear you. Today, WidgetBucks has launched a solution designed to help you out. It's called YieldSense, which is new ad technology that maximizes the rate of return on your WidgetBucks ad widgets. And what's even better news? You don't have to lift a finger.

Once you've signed up and created your widget with a self-selected product category (laptop computers, for example), YieldSense automatically tests (translation: you do nothing) your selection's performance against a whole variety of other product sets to determine the one that makes you the most money (highest eCPM). Essentially the top-earning earning products categories on your site get the highest rotation.

YieldSense has been beta tested for about three months with thousands of publishers across millions of impressions. The results have been nothing short of fantastic. On average, publishers have seen around 60 percent increase in their CPC eCPM and some have even seen 200-300 percent booms in their CPC eCPM. Across the board, four out of five publishers have seen improvement.

On particular publisher --, a social networking site that serves 75 million ad impressions a month -- saw the eCPM of one particular WidgetBucks ad grow 156 percent to an amount nearly two and a half times the industry average eCPM for social networking sites. owner Rigo Rojas: “WidgetBucks is my top earning network because their ad widgets don’t look like typical ads. They are different and catch the attention of the audience, making them more effective. Plus WidgetBucks is easy to deal with and treat me like a business partner."

So today, YieldSense analyzes shopping products. In the coming months, it will determine the highest yielding channels/content feeds (shopping, text, local, travel) and ad models (CPC, CPM, CPA) for your site or blog.

To find out more, view the YieldSense product overview or this demo.

- Dean

No comments: