Wednesday, February 11, 2009

PaidContent: In A Widget Economy, Is Your Ad Smart Enough?

The notion of a "widget economy" was the focus of a post today by PaidContent writer Tameka Kee, who took a look back at recent investments in widget companies and asked, now a year later, if the opportunity is still viable. It's an interesting read, which includes WidgetBucks.

eMarketer analyst Debra Aho Williamson provided this perspective in the article: "This is still a developing market, and most of the companies are spending their resources on making the widgets smarter, more intuitive and improving their tracking capabilities." Kee called out WidgetBucks and Gigya as those companies that have built in-depth analytics and other features into widgets.

If you are a WidgetBucks publisher, you know this means YieldSense, WidgetBucks' yield-optimization technology that makes publishers' ads super smart so they provide the best rate of return.

- Dean

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