Thursday, September 18, 2008

Here & There: WidgetBucks' Local, Travel Ad Widgets Arrive

WidgetBucks today announced the release of its two newest ad widget verticals: local and travel. New publishers can now apply for access to these new ad widgets, while existing publishers and bloggers will have these verticals come available within their accounts over the next 7-10 days.

Local ad widgets are targeted to user’s specific geographic location and offer a combination of highly-relevant information such as weather and gas prices along with performance-based ads such as local businesses and services. Click here to see local ad widget examples.

Travel ad widgets show real-time airfares and deals for multiple U.S. destinations based on a user’s closest major airport. Publishers can also choose from among several snappy looking ad creatives that rotate through destination hot spots, such as Las Vegas, New York, Los Angeles and San Francisco. A hot deals module is also available at launch. Click here to see some travel ad widget examples.

Both of the new ad units pay on a CPC basis.

These new ad verticals introduce new ways consumers can interact and immerse themselves in an ad. Smart, application advertising provides people with interesting snippets of real information to help publishers monetize their ad space and brand advertisers see greater return on investment for each ad unit.

“Our publishers are telling us they want the best mix of application-style ads and performance-marketing widgets, and these two new verticals address those needs,” said CEO Matt Hulett.

New Reporting Page
WidgetBucks is also introducing an overhauled reporting interface that provides more digestible earnings figures, trends and charts. As WidgetBucks has expanded its revenue types and sources being paid to publishers (including CPC and CPM in the U.S./Canada, CPC and CPM in Europe and CPM around the rest of the world and more), we felt it was important to provide a simpler way of quickly capturing essential data.

Specifically, publishers will be able to view number of impressions, net revenue and eCPM per widget per day. The widget detail tab will break out the views and net revenue for each revenue stream per widget per day.

You will also notice that the pie charts have been replaced with a bar graph. Under the summary tab, the bar graph will show total net revenue earned by all widgets for that particular day. Under the summary tab, the bar graph will show the total net revenue earned by all widgets for that particular day. Under the widget detail tab, the bar graph will show the total net revenue earned, color coded by revenue stream.

- Dean

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