WidgetBucks Welcomes Bergstrom as CFO

WidgetBucks today welcomes Jeff Bergstrom as its Chief Financial Officer. Jeff is a long-time veteran of Internet and technology start-ups, where he's managed multi-billion-dollar acquisitions and mergers, facilitated private equity transactions, and navigated business finances during tough macro-economic times. In all, Bergstrom has built and sold three tech and Internet companies resulting in over $2.2B in shareholder value.

As WidgetBucks’ CFO, Jeff is responsible for all things financial, including managing the company’s financial strategy and operations, as well as overseeing and implementing all financial reporting, forecasting and tax functions.

Jeff spent five years at Internet company Go2Net from 1997-2001, and during that time, he helped the company grow to over $110M in annual revenue. He was deeply involved with the purchase and integration of nine companies in two years, and also led the financial team ultimately responsible for the acquisition by InfoSpace for approximately $2.0B. Most recently, he was CFO of The PowerTech Group, a security software products firm that recently sold to a portfolio company of the Audax Group.

Matt Hulett, WidgetBucks CEO and Chairman: "Jeff brings an incredible breadth of financial experience perfectly suited to WidgetBucks. He joins us at just the right time as WidgetBucks embarks on its second year well positioned to reinvigorate online advertising, even during these challenging economic times. Jeff has shown that he knows what it takes to win."

Jeff's appointment is WidgetBucks' second chief officer addition in the last two months: In August, Chief Revenue Officer Kirby Winfield joined the team

Welcome to the team, Jeff.

- Dean