Friday, November 14, 2008

PubCon Report: Have You Analyzed Your Traffic Lately?

Earlier this week I attended Pubcon in Las Vegas. This conference was a great way to keep up with current industry trends and tips for publishers, connect/reconnect and learn from others, and of course, escape the heavy rain in Seattle.

While attendance seemed a bit lighter this year than in the past, the quality of presenters always remains top notch. All panels and speakers have a pretty singular goal: to help publishers/webmasters grow their sites and business whether through organic or inorganic (paid) methods.

At a time where we continue to read reports over the decline of CPM in certain site categories, one thing to help compensate for that potential lost revenue is to increase traffic to your site(s). All of us would do well to spend a few minutes analyzing how our traffic is doing and where we can grow our traffic. If you aren't already doing so, here are three great sites to get you started:

- (SEOmoz CEO Rand Fishkin has this helpful video on Implementing Keyword Research)
- Google Keyword tools (these help find the 2-3 keyword terms to optimize your site)

In addition to sites like those listed above, I recently came across this article on Problogger that might be helpful, specifically for bloggers. It discusses using forums as a way to draw readers/traffic to your blog. Darren Rowse, aka Problogger, has a ton of other great tips on driving traffic.

For additional PubCon perspective, check out the blog of affiliate marketer and Affiliate Summit co-founder Shawn Collins, who was a speaker at PubCon.

That's it for now but remember that to make money online, it helps to have both high CPMs and high traffic.

- Gary Kamikawa
VP, Interactive Marketing

No comments: