Friday, December 12, 2008

WidgetBucks Blog Survey: What Do You Want to Read About?

An interesting study from Forrester Research came out this week, examining how much people trust various online information resources. Not surprisingly, email from people they know tops the list at 77% (unless it's one of those chain emails that you have to forward in an hour or your laptop will explode). BusinessWeek also examined the trend.

What seemed to be most interesting, however, was what appeared on the bottom of the list: corporate blogs. Just 16% of people trust company blogs as a source of information. Most feel corporate blogs are just repackaged press releases, too promotional, or that they don't share unvarnished information. That's probably true in many cases -- and I think it's something that can really improve as blogging goes mainstream.

What's Ahead for the WidgetBucks Blog
In 2009, we are enhancing the WidgetBucks blog to include more writers and contributors, and expand the topics we cover - and to define those topics, we're asking for your help. Please vote for your most desired subjects that you would find most helpful to you as a publisher and we'll focus on including those subjects during the coming year:

In fact, you may have already read a few posts from some additional team members, including Gary Kamikawa, WidgetBucks' VP of Interactive Marketing, who oversees our publisher relations group, as well as Kirby Winfield, our Chief Revenue Officer. Given Kirby's sales focus, his posts will naturally have an advertiser lens over them -- which can be helpful as a publisher to understand what advertisers are seeking. CEO Matt Hulett will also continue to contribute as he did over our first year. You can also read Matt's musings at and

So thanks for voting or adding topics we don't have on the list.

- Dean Jutilla
Marketing Director


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Gail said...

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