AdAge: Which Candidate is Best for Marketing Industry, McCain or Obama?

Advertising Age is currently running a poll, asking "Which presidential candidate is better for the marketing industry?" The piece is accompanied by background pieces on each presidential candidate's stance within key marketing issues, such as net neutrality, media ownership and decency legislation.


While they disagree on most things (I guess that's their job as presidential candidates) and agree on some (yes, really, like net neutrality), it seems those voting within the ad/marketing industry on adage.com favor Obama as president by a handsome margin. So between speeches tonight, head on over to AdAge.com and vote!

Obama marketing profile

McCain marketing profile

Photo from NBC13 Birmingham.

The Power of Social Media for Non-Profits

Beth Kanter, author of the appropriately-named "Beth's Blog," presented today at Gnomedex. She spoke about how non-profits can use social media such as Twitter, Facebook, blogs and the like to raise funds and spread the word.

One particular aspect of her talk was about a commitment she and her family (her husband and two adopted children) made two years ago to sponsor Leng Sopharath (picture), a young woman from Cambodia, for her college education through the Sharing Foundation's education program. Leng is an orphan who grew up in the same orphanage as Beth's daughter. Without the Sharing Foundation's college education program, she would not be able to make a better life for herself.

So at today's Gnomedex, she challenged the 250 attendees to donate $10 to help with Leng's college tuition. Using PayPal through Twitter and the good ole hat passing at the conference, Beth raised $3700!

This is a great example of the power of social media and networking. Congrats, Beth and Leng!

- Dean

Generation Y: Technology on Our Terms

Mark Bao was on a quasi-panel discussion today at Gnomedex. You may not know Mark so here's a bit more:

Mark is CEO of Avecora, he's already sold 3 Facebook applications, he runs several startups, and he got an absentee note from his mom to miss school today. See, Mark is 16 years old and a sophomore in high school. He's kind of the technological Michael Phelps of Generation Y, who is completely immersed in today's technology and consumer gadgets that enable communication and connection.

At the conference, which has a medium age of maybe 35 -- technologists, media, bloggers, etc. -- these folks had a chance to pose questions to Mark. It was quite funny, actually, in my opinion. It was as if a spaceship landed outside the conference, Mark popped out, and the conference goers had a chance to ask about an alien life form -- Generation Y.

This is more about the audience's reaction to being able to task questions of Mark, not of Mark himself. He's incredibly polished for his age and will undoubtedly do great things in his life, and probably make a lot of money.

Ultimately, it seems older generations have a deep desire to know about GenY and what makes it tick, how they view today's technology, and where they see it going. While Mark, as an individual, shouldn't have to represent an entire generation, he sure has a finger on the pulse more than a lot of kids his age, and as such, he offered up his take on why Gen Y differs, and fundamentally how technology plays a role in that:

• more exposed to new technology and see the benefit of being more connected -- and are comfortable with it (through mobile, text msging, video chat)
• creating tech innovators and entrepreneurs
• changing careers paths and jobs and influence
• more social aspects being built into products, staying less at one job
• used to age of data -- you can get whatever you need quickly, and short attention span means if you can't find it now, you move on, and more social connected and social through facebook, Bebo, AIM, MySpace

Nice job, Mark. Keep up the good work. Here's Mark's web site and his blog.

- Dean

Gnomedex: Ben Huh, icanhascheezburger

One great presentation today at Gnomedex 2.8 came from Ben Huh of icanhascheezburger.com, featuring lolcats. Like WidgetBucks, icanhascheezburger is a Seattle company. If you haven't visited the site, it's fantasticly fun and addicting. He went through the "eras" of icanhascheezeburger, including crashing their $6.99/month Web hosting service in 2007, moving to WordPress later that year after outgrowing their self-hosting. He discussed the progression of the company, which was really fascinating. Check it out here and see a picture of Ben here (from Duncan Riley of Inquisitr)

They've now grown into a total of seven blogs (listed below), will hit 100 million page views a month next month and at peak times are getting 80 page views a second. By the way, there are 42 million cats in the U.S. and their data of lolcats is about 800,000 at this point - so get out there and start making your cats say funny stuff.

According to Ben, 90% of revenue comes from advertising, 10% from merchandise and Oct. 7 the icanhascheezburger book comes out, which will be another source of revenue.


more animals

icanhascheezeburger
Engrish Funny
GraphJam
I Has a Hot Dog
Fail Blog
Pundit Kitchen
Totally Looks Like