Friday, February 22, 2008

GigaOm: Companies Can Make Money From Widget Ads

Influential tech blog GigaOm included WidgetBucks in an article this week about the state of ad widgets. Journalist Stacey Higginbotham writes:

"Brand and comparison advertising done through ad-focused widgets is emerging as a viable way of using the ubiquitous applications" and "WidgetBucks is one such widget-creation/ad network company making money with this approach." She also indicates that where this "leaves startups such as RockYou and Slide, which develop entertainment widgets, and the ad networks that cater to those applications, is still unclear."

This piece supports the recent post of our CEO Matt Hulett, who talks about 2008 as the Year of the Ad Widget.

Read the rest of the GigaOm article here.

- Dean

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