Thursday, March 13, 2008

MediaWeek: Advertisers Embracing Widgets

MediaWeek's Digital Download reports on widget's bright future, which was heavily bandied about at this week's Media Summit in New York. Writer Mike Shields points out that "advertisers and media companies are beginning to embrace the power of widgets."

One source within Shields' piece predicts online ad networks will serve largely as widget distribution platforms. We feel this prediction has no merit...the future is already here! In the opinion of WidgetBucks, we're living it. Our ad widget network is firmly planted between innovative widget makers (i.e. RockYou, Slide), which are trying to figure out how to make money, and online advertising networks, such as ValueClick, Tribal Fusion and countless others, where innovation is spotty.

WidgetBucks already provides a combination of built-in business model (shopping widgets now, more to come soon), proprietary technology (i.e. YieldSense, MerchSense, and mass distribution (3 billion impression mark is quickly approaching). And as a result, we're one of the fastest growing networks today.

Read the rest of the MediaWeek piece here.

- Dean

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