Tuesday, April 1, 2008

CPC and CPM Rate Update from WidgetBucks

This post touches on a couple revenue updates, largely around recent shifts in CPC (cost-per-click) rates and the baseline CPM rate publishers are seeing for U.S. and Canadian traffic.

CPC
CPC rates have have dropped significantly since this past weekend (March 29-30). We are working through those issues with partners right now and anticipate these rates will rise again within the next seven days. Incidentally, this drop we are seeing is not unique to the WidgetBucks network when it comes to shopping CPC rates right now; nonetheless, we're working to get those CPC rates back to their week-ago levels.

CPMs within "Hybrids"
After launching our combination CPM/CPC "hybrid" ads nearly a month ago, we are seeing a baseline .$25 CPM across the board and anticipate this to hold steady or even rise over time. We are working with a number of large ad networks to provide top brands within the CPM rotation, and currently we're seeing ads that are contextual, and targeted by geography and category, and as a result, these are remaining competitive.

A number of our publishers have updated their code to take advantage of this extra and/or off-setting revenue. If you haven't done so, we encourage you to check out this post for instructions on how to update your site code.

- Dean

2 comments:

Qian said...

I was shocked how much my earning dropped. To be honest because of that I was going to discontinue with widgetbucks, but now good news.

Castdead said...

I'd suggest to keep updating your advertisers and publishers about the issue.

The 6 days with nearly nihil earnings aren't good for the image, especially without any information.

So just give information, it's not that we don't understand lower cpc when there's just some kind of bad interval.