Tuesday, July 29, 2008

Ad Widget Skin Gallery, DIY Skin Tools Now Available Through WidgetBucks

What do Batman, Halo, GPS Devices and basketball have in common? If you answered that these represent some of the featured designs in WidgetBucks’ new widget skin gallery, you nailed it.

Today, WidgetBucks is giving its publishers and bloggers more ways to create engaging and attention-grabbing ad widgets by rolling out two new features:

  • Gallery, a catalog of over 125 pre-designed skins to apply to new and existing ad widgets
  • Custom DIY (Do-It-Yourself) tools to design your own unique look-and-feel to ad widgets

The gallery of off-the-shelf skins map closely to WidgetBucks’ product categories, including entertainment (Batman, celebrities), tech and electronics (iPhone, GPS devices, XM Radio), fashion (handbags, flip flips), sports and outdoors (basketball, baseball), video games (Halo), and more. They are can be applied to six IAB standard sizes and only impact WidgetBucks’ CPC widgets -- CPM display ads will run without the new designs.

Click here to see a demonstration of how WidgetBucks skins can be used on a blog or Web site (or view a somewhat lower-quality YouTube version below), and then take it for a test drive by visit http://widgetbucks.com

You can also check out two skins in action - one on TechCrunch and another on Mashable.

DIY Skins
Publishers who want to 'pimp their widget skin' can use WidgetBucks' DIY design tools. Two basic applications -- MS Paint and Notepad, both standard on PCs -- are all that's needed to create your own skin (one Mac Paint equivalent is open-source software Seashore). This option gives publishers powerful customization ability to enable very integrated look-and-feel delivery of their WidgetBucks ad units.

How to Get Started
We have revamped the page for creating new and editing existing widgets -- and this is where both the gallery and custom tools are accessed (circled in red on the image at left). We keep track of skins you’ve used and/or built over time, and next month we'll be implementing a community sharing feature for custom-built skins.

- Dean

1 comment:

CB said...

I tell you what would be really good: if your number of referrals was clearly displayed (as a figure). That way publishers could easily tell if they were being credited with new referrals.

I haven't had a new referral in the past 3-months even though I know I've sent hundreds of people your way.

Makes me think maybe they aren't being counted properly.