Germany, France, Italy and Others Join WidgetBucks' 'European Union'; Strong UK Results to Date

After expanding its CPC (cost-per-click) network into the UK on July 15, WidgetBucks has continued its roll across Western Europe as previously announced. Today, Germany, France, Italy, Netherlands, Belgium, Norway, Sweden and Denmark joined the UK. This means that site visitors from those countries will now see the double-revenue ad widgets -- a CPM display ad followed by a CPC widget of country-specific products from in-country merchants in local currency. Click here to see a UK example.

This extended list of countries will be activated by 3:00PM Pacific time today.

Strong UK Results
Over the first two weeks of offering CPC ads in the UK, we're seeing a very strong response from visitors, meaning publishers' eCPMs are going up. In fact, our data shows a 2.5 times increase in eCPM (combining CPM and CPC earnings) for the UK over this time.

Terms of Use Change
As WidgetBucks goes about its CPC network expansion into Europe, we have also modified our Terms of Use to carry fewer restrictions on the use of non-English language sites and blogs. While we have loosened the terms in this area, it should be noted that we are not yet allowing any and all language sites into our network.

Similar to focusing on Western European countries due to the ability to target merchants and products by country to audiences, we are taking a similar approach with languages we are approving for WidgetBucks. We are now accepting non-English language sites that are native to the countries on the CPC list, including French, German, Italian, Swedish and so forth.

UPDATE 8/21/08: Spain has now been added to the CPC Country List.


- Dean